Amazon and Etsy’s content strategy: Does SEO work?

Search engines are used globally, almost every second millions are searching for something – a service, a product, an answer on how to do something etc. These search engines are used when people have a query and are searching on the internet for the answer. They work on algorithms and are computer programmes that look…

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Quotes- kevin Ashton

Kevin Ashton is a British Technologist who co-founded the Auto-ID Centre at MIT and is known for creating the international standard system for RFID and other sensors. Ashton became a tech entrepreneur and started Thingmagic and cleantech companies EnerNOC and Zensi. He also launched the company Belkin Wemo- known for home automation systems.    

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Is digital optimization the new digital transformation?

Over the past few years, digital transformation efforts have been a rather critical investment for companies across the globe. This step has been crucial for them to step into the digital-first, customer-centric era. For many brands that just began their investment in these changes, pandemic was sure one great accelerator that made the need for…

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Quotes Ginni Rometty

Ginni Rometty served as the chairman of IBM after stepping down as CEO. She was ranked as Bloomberg’s 50 Most Influential People in the World, Forbes America’s Top 50 Women in Tech, and Fortune’s 50 Most Powerful Women in Business. She is famous for purchasing Monday, Pricewater House, Cooper’s consulting branch, for $3.5 billion. The…

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Gen Z & Technology: The new power couple

Generation Z (Gen z) has been noted to be a powerful consumer group for technology consumption over the past decade. Not only a powerful consumer group, but they are also the future workforce. Gen Z are the people born between 1995 and 2010 and as per expert reports they are set to become the largest…

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Lead generation using AI – Future of Marketing

Struggle with the ever changing trends in marketing is a global one. It certainly is not easy to keep up with every new technological development that directly impacts marketing trends. While it is challenging, businesses do need to be aware of the latest trends and strategies in marketing along with the latest tech influencing it….

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Quotes- Bill Gates

Bill Gates is the founder of Microsoft, along with his childhood friend Paul Allen. Bill Gates is known for undertaking philanthropic endeavors to benefit humanity. He was born in Seattle, Washington, in 1955. Gates was the world’s highest-earning billionaire in 2013. He has written many books showing his concern for the environment and world issues…

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Quotes- Neal Stephenson

Neal Town Stephenson is an American writer known for his speculative fiction works. Stephenson’s work explores linguistics, currency, and philosophy. He has also contributed non-fiction articles to publications such as Wired. He worked part-time for Blue Origin, a company founded by Jeff Bezos. He was involved in developing spacecraft and space launch systems. He is…

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Brand Story: Coca Cola’s people first story during digital transformation

If there is anything truly global, then one of them is definitely Coca-Cola. You can be sure to get one in the farthest corners of the world. How this global brand upped their ante a few years ago with their aggressive 5-year digital transformation journey is reflected via this article. David Godsman, Coca-Cola’s chief digital…

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