5 must read books on entrepreneurship, business strategy and thinking

Whether your aim is to get that job or become an entrepreneur, there are certain books that have focused on how you can train your mind, be more alert and observative of your work  surroundings and how you can possibly control your thoughts, thinking and mind to help your career path.

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1. Blink by Malcolm Gladwell
Published in 2005, Blink is on the best selling books to this date. It is considered to be a thought provoking analysis of a number of complex phenomena, such as The Tipping Point. Subtitled ‘The Power of Thinking without Thinking’. In simple points the book can be summarized as:
– How humans tend to make snap decisions based on a tiny amount of information, calling it thin slicing.
– While we may not fully trust these decisions, they are often better than ones resulting from long deliberations, called thick slicing.
– Our judgments (instinctive) can mislead us hence its imperative to understand when and why that happens, and equally important to train ourselves so as to make more effective use of our judgements.

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2. Blue ocean strategy
Written by W. Chan Kim and Renée Mauborgne, Blue ocean strategy is an iconic book and considered to be an impactful strategy book. The book argues that cutthroat competition results in almost nothing positive, rather leaving a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategy moves, spanning more than 100 years across 30 industries, authors via this book showcase that lasting success comes only by creating a blue ocean. This blue ocean is untapped market space that is ripe for growth. If you aim to make your competition irrelevant and capture your own blue ocean, this is your holy grail. The book will show you,
-what is so different and distinctive about blue ocean strategy
-how to reconstruct market boundaries
– why and how to focus on the big picture
– how to reach beyond existing demand and build to execute your own strategy.

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3. The Lean Startup by Eric Ries
Are you seeking to become an entrepreneur in tech?
The Lean Startup is your bible, this is an ideal book for anyone who is interested in tech entrepreneurship. Focused on finding more on what your customers actually want, the book uses the concept of scientific experimentation to prove you’re making progress. A book that is all about innovation and entrepreneurship, it encourages you that now is the time to think lean. The author encourages the reader to start and launch as early with a low cost as possible so as to not waste time and money. This book will help you learn concepts of:
-Cohort metrics
-Minimum viable products
-A/B testing
-Start-ups pivots and more

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4. Good to great by Jim Collins
Why do some companies make the leap..and others don’t?
Good to great by Jim Collins offers a description on how companies transition from being good to great as organizations and how most brands also fail to make the transition. This book builds up the challenge on what about brands that are not born with a great DNA or are mediocre or even bad achievers enduring greatness. Author further studies on what distinguishing characteristics convert long-term mediocre brands into a long term superiority and what really is the cause of an organization going from good to great.

Collins used tough benchmarks via his research to contrast the good-to-great companies with a mindful set of comparative basis. From defining what was different, why did one set of companies become great performers while another set remained only good. Collins with his research team then discovered key determinants of greatness on why some brands make the leap and others don’t. Findings included about level 5 leaders, the hedgehog concept, a culture of discipline and the flywheel and doom loop.

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5. Steve Jobs
Self titled biography of the famous American business mogul and Apple co-founder, Steve Jobs, his book was written at the request of Jobs by Walter Isaacson, a former CNN and TIME executive. The book is true inspiration for the upcoming entrepreneurs and ones who are already working on their start-ups.

Walter here has written a riveting story of a creative entrepreneur whose passion for perfection and a zealous drive revolutionized an entire industry and set of products that included personal computers, animated movies, music, phones, tablets, digital publishing and more.  A story about innovative edge, Jobs today is known for being an ultimate icon of innovation, inventions and creative applied imagination. A strong mind that knew how to build value with his products and have each thing represent the dynamic global changes. He helped build a brand where his leaps of imagination were aptly amalgamated with the geniuses of engineering. This book is a tale of Steve Jobs that is filled with lessons about innovation, character, leadership and values. 

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