Digital Marketing &
Gear up to rule the digital world!
The Advanced Program in Digital Marketing & UI/UX Design aims to equip students with skills in digital tools for designing content and gaining domain and functional knowledge in marketing.
During the tenure of the program, students get an opportunity to bring their original business ideas, develop marketing plans and convert them into digital campaigns. The teaching method consists of lectures, practical use of content development templates/tools and exposure to current case studies from industry experts.
- Delivering personalised experience to customers and mapping digital marketing messages to audience preferred channels are the top two challenges faced by managers executing digital marketing strategy. (Gartner, 2021)
- Digital touch-points influenced 52% of the $3.8 trillion total US retail market and 48% of the $1.9 trillion total EU-7 retail market in 2019. (Ogilvy, 2021)
- 75% of marketers feel their SEO tactics are ‘extremely’ or ‘very effective’ at helping them achieve their marketing goals. (Hubspot, 2021)
- The digital marketing industry in India is estimated to grow at a CAGR of 27% from ₹38,683 crores to ₹58,550 crores. (Dentsu, 2020)
- 42% UX designers had shorter non-degree UX related certification courses. (Nielsen Norman, 2019)
- References: Gartner, Ogilvy, Hubspot, Dentsu and Nielsen Norman Group
- Fast track 11 months course
- Global education institute
- Focused career advice and pre-planned soft skills training
- Current case studies and review of published research materials
- Guidance and mentorship from leading industry experts
- 360 support and 24/7 access to archived text and video material.
- 100% placement assistance.
At the end of the course the learner will be able to:
- Prepare and design digital marketing plans for a selected business idea
- Develop suitable content for digital media
- Create customer experience using UI and UX tools.
- Analyse and monitor performance of digital marketing campaigns
- Google Ads
- Right Relevance
- Digital Marketing Manager
- Counter Creator
- web/Multimedia Designer
- SEO Manager
- Social Media Manager
- Email Marketer
- Online Advertising Affiliate
Bengaluru, Karnataka 562157.