What is Mobile Marketing and Its Strategies?

Imagine you spending an entire day without your smartphone! Smartphones are friendly gadgets that have, thanks to technological innovations, become pocket-friendly convenient devices. One’s that assists individuals in most of their daily activities. Becoming an integral part of our daily lives. Today we run our business, meetings, and calls via them. We stay updated on…

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Top 8 Indian AI Startups to Watch Out For in 2024

The Indian economy has been evolving with rapid digital changes across sectors. When we make note of the Indian technology and digital business sectors, there have been some extraordinary developments. Which enhances the country’s expertise in many technical domains and brings better prospects for enhancing the quality of life for people. Keeping in mind AI-led…

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What is the Digital Public Infrastructure?

‘Digital public infrastructure (DPI) could help India become an $8-trillion economy by 2030, according to a report by the National Association of Software and Service Companies (Nasscom) and Boston-based management consulting firm Arthur D Little International’, as Mint Live reports in their article. The article further states that the successful adoption of mature DPIs (those…

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Digital Experience Marketing: Why Brands Should Embrace It

Our daily lives are intertwined with various digital mediums. From Alexa’s wakeup alarm to meeting reminders, various mobile applications, smart watches, smart appliances, fitness devices, laptops, and tablets. As technology takes over every sector, our engagement and immersion in the digital realm is becoming unprecedented. Offering brands a unique chance to create storytelling experiences across…

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Digital Business Unicorns from India

Did you know there are 113 unicorns from India on the global list? Inc 42. reports in its article that ‘India is now home to 113 unicorns with a combined valuation of more than $350 Bn.’ India is in a booming digital sector with both the public and private sectors engaging in digital entrepreneurship and…

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The Role & Impact of IOT Devices in Digital Marketing

While many technologies are transforming digital marketing sector, one that is truly changing it is Internet of Things (IoT). It offers brands new ways of gathering, integrating, and evaluating information on customer behaviours and patterns. IoT devices such as smart gadgets, smartwatches, and smart home devices are gathering data for brands. IoT gadgets also range…

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Digital India Future Labs Initiative by the Government of India

India’s digital leap forward has been led by both the private and public sectors. Both work in tandem to support each other via disruptive innovations and policy frameworks. From a government viewpoint, there have been significant and bold transformations on the digital front. New acts, initiatives and interactions are launched like Digital India that aim…

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5 Leading Trends in SEO Marketing

The dynamic waves in technology and rapidly evolving consumer behaviour are changing the SEO marketing dynamics. The SEO landscape has witnessed significant changes bringing in new trends for businesses to explore and master. The new trends demand marketers and SEO professionals to become updated with the latest algorithm updates across platforms, advancements in AI technology,…

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Global Brands Leading Sustainable Technology Solutions

Technology and sustainability are keywords for providing innovative solutions to our modern-day global issues. As a collective, they are a powerful alliance that is driving positive change with its ability to offer solutions to achieve the global UN sustainable development goals. Leading businesses to address environmental challenges and climate changes. With the use of technology,…

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What Is a Digital Ecosystem? Components and Significance

In the fast-paced realm of digital technologies, users interact with brands across multiple touch points. Like mobile applications, websites, social media platforms, AR/VR gaming, Metaverse realm, Email, Newsletters, and more. A digital ecosystem is an amalgamation of these diverse touchpoints. When we get down to it, a digital ecosystem is a complex network of people,…

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