Wearable tech shaping digital marketing career trends

Smartwatches, fitness trackers, augmented reality glasses and other wearable devices have emerged as a significant trend in our tech savvy times. These devices are becoming a common household name and have transformed our lives. They are now new avenues for digital marketers to engage consumers in personalized and innovative ways. It is also re-shaping the…

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Byju’s journey to becoming an ed tech giant 

No industry is left untouched with the rapidly evolving and growing emerging technologies. In the education sector, there has been a massive shift to online learning for all age groups and the pandemic has been a core reason to push this as mainstream learning. In the current landscape of evolving ed-tech sector, Byju’s has emerged…

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5 must-watch movies for all entrepreneurs

Movies are more than entertainment, they also offer valuable insights into various sectors, businesses, relationships, travels, and a lot more. For entrepreneurs, watching a niche genre of movies can act as a strong dose of motivation and inspiration.  It offers the entrepreneurs a deep insight and understanding of the challenges and the possible opportunities along…

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5 ways to Use LinkedIn for Digital Marketing 

Today, LinkedIn has become one of the most powerful platforms for digital marketing with 930 million members spread across 200 countries globally. Their vision is clear and as mentioned on their website to ‘create an economic opportunity for every member of the global workforce’ leading to making the professionals more productive and successful. Becoming one…

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Biggest niche capturing social media applications to know

Remember a time when social media was not so integral to our lives? Today we use social media to stay connected with our friends and family, to share our thoughts, opinions and consume content. Brands use it to make sure they build a close-knit community and introduce new products online, to offer new information and…

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India’s leading digital-preneurs 

India is known to be one of the most vibrant start-up ecosystems today and is home to many digital entrepreneurs who are leading India globally as a hub for driving innovation and building impactful business. India has close to 27,000 tech start-ups with 1300 only added last year, basis an article by IndiaTimes.com With our…

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CRED a successful case study of a digital start-up || From failure to entering the unicorn club

CRED filled in an industry gap for the fintech sector with precision and a targeted strategy from sales, marketing, branding to their ad campaigns. This digital start-up that was founded by Kunal Shah in 2018, is barely 5 years old and has become one of the fastest growing start-ups in India that offers Indians an…

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Leading digital apps for Crypto trading in India

Investment in our digital era is key to gain true financial independence. This independence can also make you a full-time investor in stocks, shares to mutual funds. What has been trending in the investment world for over a decade is the rise of digital currency or Crypto currency. Many investors have landed themselves fortune by…

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Rise of Entrepreneurship: India’s golden digital start-up era

In 2022, the valuation of the start-up ecosystem in India was at INR 3 lakh crore as per Piyush Goyal, Union Commerce and Industry Minister. He also mentioned this includes over 80,000 startups in the country that are registered with the industry ministry. Adding to his statement, Goyal also mentioned that this includes 110 +…

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Leading digital investment apps in India

The Indian fintech sector is one of its strongest growing sectors and one that has global attention. The Indian FinTech industry’s market size was $50 billion in 2021 and is estimated at ~$150 Bn by 2025 as per Invest India. This rapidly growing sector in the country holds place for several investment applications that make…

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