Why digital marketers should embrace newsletters

Considered one of the most powerful tools in marketing, newsletters give businesses direct access to their audience. Used by businesses to share engaging content, promote their products, and drive traffic to their websites. With the evolution of technology, marketers today can segment their customer profiles and send personalized messages. Newsletters are a versatile tool that…

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The digital transformation of the jewellery sector

The digital revolution has left no sector untouched, and the jewellery industry is no exception as it swiftly adapts to the changing landscape. The industry known for its exquisite craftsmanship and timelessness has been undergoing a profound digital transformation. With the digital transformation, there has been a two-fold paradigm shift. One that defines how the…

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Snap AR: Redefining Visual Experiences and its AR based revenue model

Snap, a mobile-first application is the brainchild of Evan Spiegel, Bobby Murphy, and Reggie Brown started in 2011. The brand proudly identifies itself as a camera lens company. It has surged in popularity to become one of the most sought-after applications amongst teens and GenZ. Unlike Facebook, Instagram or X, formerly known as Twitter, Snapchat…

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Brand Story: How Groww disrupted traditional investment systems

Remember the traditional investment process in India? One daunting task that would involve heaps of papers, multiple visits to your bank, and days before your application can be processed. One person handling multiple investor queries led to delays. And let’s not forget the commission charged by the brokers. Young professionals were unable to make direct…

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Introducing Meta’s Latest App: Thread – A new way to share with text

Our social circle has woven in the digital social sector rather seamlessly over the past decade. We engage with our friends and even strangers through social media apps. We even get the latest news updates in various fields, such as sports, entertainment, and world events on these platforms. If we notice, we are immersed in…

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Refashioning customer interactions with chatbots

Have you visited a website and had a conversation with their own chatbot to help you answer your order pr product-based queries? We have all experienced this on multiple websites and as more organizations continue to automate their customer services with the help of chatbots and AI intuitive software programmes – the more disruptive is…

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Imparting Digital Skills to youth: Collaborative endeavour of Microsoft India and Ministry of Skill Development and Entrepreneurship

Microsoft has been at the forefront of empowering the youth in India with future ready skills. In a more recent dialogue, Microsoft has signed a MoU with the Directorate General of Training (DGT), Ministry of Skills Development and Entrepreneurship (MSDE) to train students and educators at government-led Industrial Training institutes (ITIs) and National Skills Training…

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Revolutionizing Businesses in the Digital Age: The transformative power of mobile applications

Remember a time when you did not go to an app on your mobile to order in food, get a porter to deliver what your forgot at home, or got a service booked online? The mobile applications have revolutionized our way of life while also building an economy of digital business that are craving in…

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Here are top ways to optimize your voice search

If you talk about a game changer, voice search has to be one of the top leaders in the list. It has changed the way people interact with devices and search for information or products. With the past pace evolution of technology there is an increasing popularity of smart speakers, virtual assistants, and voice-activated mobile…

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The booming demand for social media professionals with digital skills 

In the digital age, social media has revolutionized the way we connect, communicate, and conduct business. It has become an integral part of our daily lives, and businesses have realized its immense potential as a marketing and engagement tool. As a result, there has been a significant surge in demand for social media professionals with…

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