Digital marketing in India has seen a boom over the past few years. Thanks to the digitization of both the urban and rural populace, digital marketing is now a vital entity in every organization’s business plan. As common as it is, digital marketing is a complex and creative field. Digital marketing jobs in India have now evolved to include exciting roles such as digital strategist.
It is essential to have a digital marketing strategy to run successful marketing campaigns and ensure positive ROI. The one who plans and implements a digital marketing strategy is a digital marketing strategist or a digital strategist.
The job role of a digital strategist is exciting, highly creative, and technical. It involves having to come up with business plans that can affect the company’s bottom line. So, how exactly do you become one? Here are 10 tips to help you become a digital strategist.
Learn the basics first
Before you begin, you should know what exactly you are doing and why. Before heading out to learn digital strategy, you should first understand digital marketing. Knowing the basics will give you a fair idea of whether this role is actually for you. You will be able to assess your skills and rework your learning path based on the information you get initially.
Focus on a niche role
Always stick to a niche discipline of digital strategy such as analytics, design, UX, etc. and then work on becoming a more general strategist. It will allow you to grow and understand the role better. Working on all facets of digital strategy, though exciting, will put you on an uneven path to the top.
Ask questions at every turn
Curiosity is your friend in digital marketing. Questioning everything from the company’s goals to the digital marketing strategy itself will help you make an informed decision about the business plan. It will give you a clear idea of what users are looking for and how a particular strategy will affect them and the company, and lead you to make the right decisions.
See what the markets are saying
Digital marketing jobs in India are aplenty and ever-evolving. This evolution is the by-product of the digital revolution sweeping the country. Trends are changing every day, and companies are rushing to keep up with them. Therefore, it is imperative that you too keep a vigilant eye on the markets and listen to what customers are asking.
Polish your teamwork skills
Digital marketing strategy succeeds when many teams come together and execute a single goal. It is, therefore, vital for you to learn to manage multiple teams. This way, you’ll be the one developing the digital strategy, not the one creating it on your own.
Work on your communication and interpersonal skills
As a digital strategist, you will be handling multiple tasks and interacting with different teams both inside and outside the organization. Also, you will be talking to customers to understand their needs. As such, it is highly recommended to have excellent communication and interpersonal skills.
Concentrate on analytics
Digital strategy is all about numbers; about the bottom line. It is about coming up with plans that will be most profitable to the company. Analytics plays a significant role in understanding what the organization needs, how previous strategies have worked, where things have to be improved, and where digital marketing in India stands in general. And for a digital strategist, analytics is their best friend.
Empathy is key
Putting yourself in the client’s shoes, understanding what exactly is it that they need, and seeing what makes their experiences positive is the key to evolving as a digital strategist. With this information, you can develop strategies that tackle real-world problems and create delightful customer experiences.
Get your hands dirty
Experience is the best qualification you can have. Companies always prefer candidates who have some amount of experience in digital strategy or digital marketing as a whole. Experience will help you understand the challenges of digital marketing in India, giving you a competitive edge.
Get that degree
While having skills is the key to getting any digital marketing job in India or elsewhere, a degree will make that journey a lot simpler. A degree in digital marketing will give you the ticket to enter an agency or company easily without putting your skills in doubt.
As mentioned earlier, the number of digital marketing jobs in India have skyrocketed over the past few years. Job roles have become more diverse and intricate. It is clear from this trend that organizations are looking for candidates who have a creative mind and technical skills to match for digital strategy jobs.
HETIC’s 3-year BMS in Digital Business equips you with all the skills you need to succeed in the vast depths of the digital space. If becoming a digital strategist is on your career checklist, then HETIC will help you check it off.
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