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When it comes to careers in the Digital field, there is no word that’s thrown around more than “Digital Marketing”. It is the go-to for many who want to pursue a lucrative career in Digital. No doubt it is lucrative and exciting, but it can be quite limiting.
So, is there an alternative career to Digital Marketing? There is.
Before we get into what that alternative is, let’s have a look at what exactly is Digital Marketing.
Digital Marketers mostly deal with developing and executing digital marketing projects for their organization. This involves creating a marketing plan, developing strategies, working with multiple teams, collaborating between different departments, monitoring data, analysing results, and planning for long-term growth.
To have a successful career in digital marketing, you should be willing to keep an eye and ear out for market trends and customer demands. Digital Marketing has everything to do with selling to an audience and, therefore, you should know how to sell, when to sell, and who to sell to.
As you can see, it is a field that requires extensive skills and competencies. Therefore, Digital Marketers are in high-demand.
Digital Marketing is a generalized term that includes everything related to marketing in the digital space. You can choose several different and interesting fields of specialization such as Search Engine Optimization (SEO), App Store Optimization (ASO), Search Engine Marketing (SEM), social media, e-commerce, email marketing, marketing automation, content management and curation, analytics, and marketing strategy.
If you were to specialize in any of these fields, salaries would typically range between (approximately) INR 2,75,000 to INR 6,00,000 per year. This is the entry-level salary you can expect for any of the skills mentioned above. With experience, you can get into more managerial positions with salaries of up to (approximately) INR 12,00,000 per year.
There are way too many digital marketing jobs and way too many applicants for them. As such, you get lost in a sea of digital marketers who are doing the same thing as everyone else. Of course, there are different options you can choose such as mobile marketing, SEO, SEM, email marketing, and social media marketing to keep your profile diverse. But it’s again limited to marketing.
On an organizational level, Digital Marketing sounds like the perfect job. There’s a lot to learn, lot to contribute, and a lot to gain from it. It has everything that you can ask for. However, on a global scale, the skills and learning you imbibe from a Digital Marketing career is not enough.
For instance, take the job roles in the table below. All of them are more or less generalist positions for the search terms (coloured headers).
You have to magnify your existing skills and become more business-oriented for a long-lasting career in the digital space.
The industries of today are on the lookout for professionals who are skilled in different disciplines. They want chameleons – professionals who are able to change and adapt as per their current environment; who have knowledge above and beyond what their “designation” demands. Such professionals are hard to come by.
Take a look at the chart below. It gives you a clear idea of the issues plaguing the digital field.
However, this seems to be changing. Thanks to advanced courses such as Digital Business, the skill gap in various industries can be easily filled.
Of course, there are a multitude of opportunities when it comes to Digital Marketing. But these opportunities are limited to the “marketing” aspects of a business or organization. Digital Marketers do not actually learn the business side of things. They do not understand how a business runs and what it takes to set up a successful venture. They are, thus, limited by their own capacious knowledgebase.
So, what’s the solution? How do you learn Digital Marketing as well as get trained on business and management? The answer is Digital Business.
Digital Business, unlike Digital Marketing, deals with the entirety of what consists the digital realm. Not only that, it also includes the blending of the digital and physical worlds to create disruptive technologies, which will nurture an organization’s growth.
Digital Business, as an alternative to Digital Marketing, offers you a wide and diverse array of career choices.
You can become a become a manager to lead teams of digital marketers, web developers, data analysts, SEO/SEM executives, etc. or start your own venture with the knowledge of the tools you’ve used and skills you’ve acquired with the right digital business course.
As a pioneer in digital education in France, HETIC understands the needs of the industries of tomorrow and trains students to anticipate and adapt to these needs effectively. Therefore, it takes in curious minds and moulds them into digital business professionals par excellence.
Why not check out Digital Business as an alternative career path to Digital Marketing? It’s worth a try.