Digital Business is a new phrase that has entered the mainstream quite recently. It is quickly gaining traction and businesses are eager to include it in their strategy. But exactly what is digital business? What does it entail? And where does HETIC’s 3-year Bachelor’s in Digital Business stand in the digital space? Read on to know more.

The internet has taken over every aspect of our lives. From the time we wake up till the time we fall asleep, there isn’t a single moment we are off the internet. We’ve become highly dependent on digital technology. Hence, it’s no surprise that digital is the medium many organizations, large or small, are moving towards.

Forbes estimates by the year 2020, “more than seven billion people and businesses, and at least 30 billion devices will be connected to the internet.” In India alone, the number of internet users exceeds 45 million, growing at a CAGR of over 7%. Rising smartphone penetration, the launch of 4G networks, and an increase in consumer wealth have further propelled India’s “Digital Revolution”. With the intent to contribute to and participate in this revolution, HETIC has launched its flagship 3-year Bachelor’s in Digital Business program in India.

Digital Business from HETIC

Before we move on to HETIC’s Digital Business program, we have to first answer the fundamental question, “what is digital business?”

According to Gartner, “Digital business is the creation of new business designs by blurring the digital and physical worlds.”

It is vastly different from e-commerce or any online digital enterprise. It is a disruptive model that integrates people, business, and things. This encourages businesses to think inventively and avoid disruption, leading to the creation of new business designs and strategies.

The Digital Business program from HETIC endeavours to tap into India’s digital talent pool and create skilled and highly-capable digital business professionals. The program encompasses the three key components of a successful business model – design, development, and marketing. It equips you with the essentials concepts of digital business, issues professional credibility, and provides technical expertise required to make it in the digital space. Besides operational skills, humanities are also imparted in the program. This ensures you succeed not just as a digital intrepreneur but are able to utilize the learning from the program to becoming an accomplished digital entrepreneur.

The curriculum for HETIC’s 3-year Digital Business program covers 4 indispensable verticals of the digital space – technology, design, marketing, and management. Each vertical is further compartmentalised as,

  • Technology
  • Web and Mobile Development
  • Big Data and Data Visualization
  • New Trends and Disruptive Technologies
  • Digital Expertise
  • Design
  • Design concepts and tools
  • Adobe Design Suite
  • UI/UX Design
  • Strategic and Advance Design
  • Marketing
  • Fundamentals of Marketing
  • Advanced Digital Marketing
  • Art of Writing and Business Communication
  • Business Analytics and Methodology
  • Management
  • International Relations
  • Project Management
  • Financial Management
  • Negotiation and Convincing

The curriculum is firmly focused on strengthening students’ career prospects and they, therefore, put their knowledge into practice systematically through intensive workshops and real-life web projects in Back-End Development, Front-End Development, Mobile Development, Video Game Design, Short-Film Making, Motion Design, and much more.

Thus, HETIC’s 3-year Bachelor’s in Digital Business instils in you quintessential digital skills and competencies, enabling you to become a leader of the digital space.

Admissions are open

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