What Is Social Commerce and How Are Brands Embracing This?

Over the past decade, digital transformation has offered businesses new venues to engage with potential consumers. The rise of digital tools and social networking applications has shaken up the e-commerce sector. Steering in new age shopping experiences and ways of engaging consumers. GPS software, IoT services, Data Analytics, and AI bots are enabling businesses to…

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The Influence of Social Media on Digital Business Strategies

Remember how it started? With a need to connect. Need for social connection across digital platforms. Enter MySpace, Orkut, and Google Messenger offering global audiences an opportunity to connect, share, chat, and network. Designed and built as social platforms for personal networking and connecting with friends. Fast forward to today with social platforms like TikTok,…

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Top 7 Digital Skills That Make Students Easily Employable

The increasing demand for digital literacy in our modern business world offers young professionals a wide spectrum of career opportunities. As brands are fostering a culture of digitization across their various departments, it’s becoming essential to gain digital skills to stay relevant. Brands are working to streamline their operations and workflow using AI, working with…

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6 Successful Digital Marketing Trends in the Indian Market

  The digital marketing sector has seen tremendous growth globally, thanks to emerging technologies. The segment has become crucial for each industry to build, diversify, and expand its sales channels. It helps them reach their consumers in local and global markets. It has helped brands to: a) reach global consumer segments b) build brand awareness…

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What is an MBA in Digital Business? And Why Should You Choose It?

An MBA in Digital Business means becoming a master in managing the digital transformations and leading them in our evolving business landscape. Wondering what that means? It means you will learn about the process of digital business setups in our modern world and understand their policies and procedures to help you develop effective strategies. In…

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The Rising Need for Digital Business Professionals

The boom of emerging technologies has added a new layer of demand in the digital marketing segment. The digital marketing job segment has skyrocketing needs for specialists today. A report from The McKinsey Global Institute (MGI) says that the digital marketing industry has more potential to unlock 60-65 million new jobs by 2025. A Simplilearn…

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Cure.Fits multi-channel digital content strategy

Cure.fit is a health and wellness brand that leverages digital technology. It offers comprehensive solutions to individuals seeking to lead a healthier life. They offer a wide range of services and products that focus on the overall well-being of an individual. The brand is known to have gained prominence in India for its holistic approach…

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Power of vernacular content in marketing

The Constitution of India recognizes 22 languages that are widely spoken and used for official and administrative purposes. These languages include Hindi, English, Bengali, Marathi, Tamil, Telugu, Gujarati, Punjabi, Kannada, and Odia. English is widely used in business and commerce throughout India. Hindi is one of the most widely spoken languages and is often used…

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Why digital marketers should embrace newsletters

Considered one of the most powerful tools in marketing, newsletters give businesses direct access to their audience. Used by businesses to share engaging content, promote their products, and drive traffic to their websites. With the evolution of technology, marketers today can segment their customer profiles and send personalized messages. Newsletters are a versatile tool that…

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The digital transformation of the jewellery sector

The digital revolution has left no sector untouched, and the jewellery industry is no exception as it swiftly adapts to the changing landscape. The industry known for its exquisite craftsmanship and timelessness has been undergoing a profound digital transformation. With the digital transformation, there has been a two-fold paradigm shift. One that defines how the…

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