Category: Blog

It has been a year of accelerated adoption of technology in the marketing sector. Emerging technologies are a key factor in making digital and cloud technology adoption faster and quicker. Brands continue to turn towards technological solutions in their daily marketing efforts that aids them to have more efficiency in results. This is what Martech…

In 2015 the United Nations in their Sustainable Development Summit set out an initiative of 17 goals that is directly to target and fight poverty, inequality and injustice while also tackling climate change. These are known as UN Sustainable development Goals (SDG) – commonly known as UN SDG’s – set to be achieved by 2030….

Mergers and acquisitions have become a common practice in the tech world. Most acquisitions have a global tech giant absorbing a smaller brand or an upcoming start-up that has come up with something unique that the giant can use in its overall offerings. There are also mega-mergers where one giant is seeking to buy-out or…

When we look at the investment figures that go towards building start-ups in India, the trajectory shows us a clear sign on how start-ups in India are a booming industry. Here is a small glimpse of how the sector has grown from the viewpoint of investment raised over the past few years: 2018 – $6.6…

The push towards a digital economy in India is now focused on its growth in rural sectors of the country. The Indian Government along with multiple players in the payment gateway sector are coming up with various initiatives to help ease money transitions for the rural population from cash to digital. Some of these methods…

Subscription feature by Instagram is a new addition to the brands existing list of features on the social media application that allows the users to monetize content. Content creators can monetize this by placing content behind a monthly subscription/ paywall. This feature came in at a time when TikTok has been a major competition for…

To break the glass ceiling has not been easy but these women are setting all the right examples for their future generations to follow and lead. Women have been leading and growing exponentially over the past few decades and stepping into leading roles changing the entire gamut of business operations and increasing revenues. The start-up…

Since the news broke out a couple of weeks ago confirming Elon Musk taking over Twitter, there have been numerous talks taking rounds on what lies ahead for the social media platform that has been one strong channel of voice for millions. While we have all heard the news of Elon Musk takeover leading to…

IKEA is a global retail brand selling home goods to people for decades now. They maintained their focus on quality goods like ready to assemble furniture, appliances, and accessories along with its strong analog distribution and business model. With changing times and everything becoming digital, IKEA knew they needed to adapt to the new tech…

The unwavering growth in technology is taking over our everyday tasks and activities. There is no doubt that AR will become the way to interact between humans and machines. A new interface, indeed. As the digital world is venturing into the metaverse, from 2D to 3D world space, there is a lot of data that…