Tech trends influencing digital marketing in 2022

Future of marketing is a dynamic space and each year new trends appear from the rapid advancements in technology that are changing the behavior patterns of consumers towards almost everything that has been done before in marketing. 2021 being a tumultuous time for the world, digital was the one constant and there are sure to…

Continue Reading "Tech trends influencing digital marketing in 2022"

India’s tech unicorns

Unicorns is a term used to describe start-ups that are privately held and have a valuation of $1 billion or more. India saw a dramatic rise in the number of unicorns in 2021, what fueled this was the existing base of widely used digital payment platforms, digital first business models and a country with a…

Continue Reading "India’s tech unicorns"

Electric Automobile Start-ups in India

Electric Vehicles are in simple terms the sustainable and more eco-friendly alternative to our existing automobiles that use internal-combustion engines which burn a mixture of gasses and fuels to produce electricity for the vehicles to run. This process is known to be a strong reason for causing air pollution. Electric vehicles on the other hand…

Continue Reading "Electric Automobile Start-ups in India"

Managing virtual businesses through technology

The rapid transformation in technology over the decades has been pushing us towards automated processes when the pandemic rushed the sectors to quickly adopt various ways of communicating with their clients, teams and customers while tracking businesses activities on a daily basis. With remote working, work from home to hybrid models of working, planning virtual…

Continue Reading "Managing virtual businesses through technology"

Female Celebrity investments in tech businesses and start-ups

The rise of women millionaires over the decade has also given rise to them diversifying their investment portfolios. While these women millionaires come from varied backgrounds, a large number of them are from the entertainment sector – models turned actors, Bollywood celebrities to TV stars and more. Over the past few years, a growing number…

Continue Reading "Female Celebrity investments in tech businesses and start-ups"

Masterclass on use cases in natural language processing by Guillaume Macaigne

Guillaume Macaigne, leading French AI Expert and Hetic Paris Alumnus is offering a masterclass on use cases in natural language processing. Guillaume Macaigne, leading French AI Expert and Hetic Paris Alumnus is offering a masterclass on use cases in natural language processing. Natural Language Processing refers to the branch of AI which involves various applications…

Continue Reading "Masterclass on use cases in natural language processing by Guillaume Macaigne"
Digital Marketing

Role of Digital Marketing in transforming the Music Industry

The growing power of tech in every nook and corner of our lives has completely changed the way we engage and experience music. The same applies for the music industry, their interaction with how they reach their audiences has evolved over the decades, and especially more rapidly within the past few years. Digitalization of music…

Continue Reading "Role of Digital Marketing in transforming the Music Industry"
Hetic.in

Quotes Series

Henry Ford was an American automaker who invented the Model T in 1908 and later invented the assembly line method of production, which transformed the business. As a result, Ford was able to sell millions of automobiles and establish itself as a global corporate leader.

Continue Reading "Quotes Series"
Shark tank India

Emerging tech proposals pitched at Shark Tank India

Shark Tank is a hit reality TV series from the west that holds entrepreneurship close to its core. If you think you are the next up and coming entrepreneurial genius, get ready to swim with some sharks. Not literally, the sharks here are celebrated businessmen and women who have achieved great success in their business…

Continue Reading "Emerging tech proposals pitched at Shark Tank India"
Masterclass

HETIC Masterclass

Students pursuing Digital Business programs at HETIC, The French School of Digital Leadership, will be attending an engaging and informative session on Use Cases in Computer Vision. The Masterclass will be presided by the leading Industry leader, Guillaume Macaigne, R&D Engineer and AI Trainer. Macaigne is a law graduate deeply engrossed in the fascinating world…

Continue Reading "HETIC Masterclass"