Digital business skills, which were once considered a niche skillset, are now considered a professional requirement. Digital technologies are now part of everyday life and are being ingrained in corporate culture. It is critical for a company’s success to have a workforce that understands how to use them effectively.
But, in the next years, what digital business abilities will be required? Every year, new technologies emerge, with many of them attracting media attention. How can businesses determine what to invest time and money on when there are so many buzzwords to keep track of, from virtual reality to artificial intelligence to cryptocurrency?
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Expert Data Analysis
The amount of data collected will continue to grow as the digital transformation progresses. Knowing how to use this data is critical to understanding your company’s future. Employees that can extract, analyze, and communicate meaningful data from your company’s data set will be in high demand, and the talent will increasingly be integrated into team positions.
When done correctly, data analysis can provide crucial company and customer insights. It can also be utilized to help with content and campaigns.
Businesses currently use four different forms of data analysis.
- Descriptive analytics – This method, which is frequently paired with other analytics, draws together raw data from numerous sources to provide important historical insights.
- Diagnostic analytics – To uncover patterns and provide insights into specific situations, detailed data is required.
- Predictive analytics – Detects tendencies, clusters, and exceptions, as well as predicts future trends, using descriptive and diagnostic analytics findings.
- Prescriptive analytics – Machine learning, business rules, and algorithms are used to prescribe what action to do based on past data and external inputs.
Advanced Social Selling
According to LinkedIn’s State of Sales Report, 77 percent of buyers won’t engage with a seller until they’ve done their homework on the company beforehand. When you consider that 80% of consumers looked at 5 or more pieces of content before making a purchase, it’s evident that strong web material about your company and your product will be critical for all future sales teams.
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It is critical to establish a relationship with your audience and then sustain that connection by providing value in the form of content sharing. Social media is a better place to educate and become a resource for your potential consumers than to sell directly – that’s for later in the customer journey.
Smartphones are increasingly more common than desktop computers for online use (51 percent vs 42 percent ). Organizations will need to alter their expertise to thrive in the next years, as the digital native Generation Z is expected to make up 40% of all consumers by 2022.
Because of the prevalence of apps, businesses will need to keep up with the latest trends to ensure that their app remains relevant – and, more crucially, discoverable. The massive troves of daily created user data can be translated into practical adjustments to how your app is advertised using intelligent, AI-powered marketing tools.
The data is already available; future-proofing your staff will merely require the development of the necessary skills to effectively utilize it.
Multi-platform UX design
Your company’s digital presence will need to take center stage as more of your client base spends time online and moves between devices.
The key to this is to make sure your app or website is easy to navigate. UX (user experience) design is at the heart of this. And, with 79 percent of internet users admitting to looking for another site if the one they’ve landed on isn’t easy to use, it’s critical to invest in this digital skill.
Think about how you can make design teams more agile. Divide up the work for distinct aspects to speed up the process and allow creativity to flow. Individuals who have more autonomy have a distinct sense of ownership over their section and are more likely to be creatively pleased. This agile framework will result in more productive personnel and more flexible design, both of which are required to stay up with the digitization of the future.
Network and information security
Cybersecurity is currently one of the most pressing challenges, and it will continue to be as the digital transformation progresses. With recent cybersecurity problems involving high-profile incidents such as Yahoo, Sage, and Hilary Clinton’s email, maintaining the protection of company data has become a major priority.
As security methods improve, so do the threats that they face. And the more connected your staff is, the greater the potential of a single employee’s oversight affecting the entire firm. Even basic things like utilizing social media at work can be dangerous.
Making the most of big data and staying on top of how consumers use technology are all necessary skills for the workforce of the future. As time goes on, making sure they have the proper expertise to adapt as technology changes can help future-proof teams.
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