The Advanced Program in Digital Marketing & UI/UX Design aims to equip students with skills in digital tools for designing content and gaining domain and functional knowledge in marketing. During the tenure of the program, students get an opportunity to bring their original business ideas, develop marketing plans and convert them into digital campaigns. The teaching method consists of lectures, practical use of content development templates/tools and exposure to current case studies from industry experts.

 

Eligibility

  • Undergraduates and Graduates.
  • Marketing & Sales Profesionals
  • Software & IT Professionals
  • Business Analysts
  • Market researchers

Duration

Full time 11-month program at the campus.

Certification Awarded

Certification for advanced program in Digital Marketing & UI/UX

Block – I

  1. Marketing concepts
  2. Digital media
  3. Digital consumer and customer journey
  4. User Interface Tools
  5. User Experience
  6. Content Creation and Design
  7. Social Media Marketing (YouTube, Facebook, Twitter)
  8. Mobile Apps Marketing
  9. Project – I

Block-II

  1. Search Keyword Techniques
  2. Paid Search (PPC)
  3. Display Advertising, E-commerce catalogues
  4. Websites, Landing Page, Email Marketing
  5. Ad servers and programmatic advertising
  6. Digital Marketing Metrics
  7. Digital Marketing Analytics
  8. Immersive technologies (AR/ VR/ MR)
  9. Project – II
  1. Fast track 11 months course
  2. Global education institute
  3. Focused career advice and pre-planned soft skills training
  4. Current case studies and review of published research materials
  5. Gudiance and mentorship from leading industry experts
  6. 360 support and 24/7 access to archived text and video material.
  7. 100% placement assistance.

At the end of the course the learner will be able to:

  1. Prepare and design digital marketing plans for a selected business idea
  2. Develop suitable content for digital media
  3. Create customer experience using UI and UX tools.
  4. Analyse and monitor performance of digital marketing campaigns

   Tools:-  Google Ads, SEMRush, SureOak, Mailchimp, Canva, Wordstream, Right Relevance