Master of Business Administration in Digital Business

The MBA in Digital Business program will help students emerge into well-rounded professionals ready to take up challenges of the industry in diverse areas from retail to manufacturing to the service sector. The combination of subjects is designed to instil a multidisciplinary approach and thus train students to take up the mantle in global businesses. Getting an MBA in Digital Marketing is prized as the industry has shown massive growth and have exceeded 340 billion dollars by 2022. Couple it with the digital Science field which has shown trillion dollars growth in the past few years.

When you get the specialized knowledge of Digital Marketing and the technological knowledge of booming digital science what happens is purely magic. You are a hot cake in the digital marketing world and becomes a leader who is an expert in the entire domain of AI/ML, IoT, Big Data, Business Analytics and others. Leading digital businesses into the new realms of innovation becomes easy.

Here are some reasons why you should opt out for this field.

• Big data and Analytics software market revenue grew to 67 billion US dollars. The global IAAS, PAAS and SAAS market size has exceeded 390 bn USD in 2022.
• The digital advertising market has reached USD 515287 mln in 2022 with search advertising market alone accounting for USD 203,238 mn in the year 2022.
• The revenue from E-commerce market is expected to reach US$ 4147, 774 million in 2022.

(Source: Statista )

The digital business is the most rapidly growing industry in the world

The MBA in Digital Business program will equip the students to develop into top-notch professionals or entrepreneurs in the digital business and booming areas of digital marketing.

There will be active support from HETIC School of Digital Leadership, our parent school, a reputed Technology and Digital Business institute located in Paris. This will include pedagogic assistance throughout the program plus an exciting study tour to Paris.

Employment Opportunities

The primary employers would be from IT and ITES companies, management consultancies, and design firms. As Digital Transformation is domain-agnostic, opportunities would be available in multiple sectors like retail, manufacturing, transportation etc.

Selection Criteria

• The method of selection for the course shall be through a JET Exam  and Personal Interview (PI).
• The institution may decide to conduct additional tests to select candidates.
• The shortlist of candidates to be called for GD/PI shall be prepared based on the score obtained by them in a State/National Level Entrance Examination like MAT/CAT/Karnataka PGCET/XAT apart from Jain Entrance Test (JET).

Need and Scope of the Program

The specific need of the Master of Business Administration in Digital Business program (MBA-DB) is to fulfil the gap in the market for graduate professionals, who are employment-ready in India as well as globally. The scope of this program encompasses all Technical, Management, Design, and humanities aspects of Digital Business.

The program intent is to prepare students to undertake work opportunities in organizations and governmental bodies undertaking digital transformation by leveraging the power of emerging digital technologies (including setting up their own enterprise) to design, develop, and deliver products and services – faster, cheaper, and better.

A student graduating from the program and having undergone relevant internship with a company undergoing a digital transformation – and even as a business leader – is not expected to be an expert in the depth of each technology, but should have developed the necessary acumen to know how applying different technologies could challenge the existing business model of the company – altering the sources of revenue and shifting the sources of profits. The need is for a shift in mindset from understanding how digital technologies support the current business to examining how they could also shape the future strategy and business model.