What Is Social Commerce and How Are Brands Embracing This?

Over the past decade, digital transformation has offered businesses new venues to engage with potential consumers. The rise of digital tools and social networking applications has shaken up the e-commerce sector. Steering in new age shopping experiences and ways of engaging consumers. GPS software, IoT services, Data Analytics, and AI bots are enabling businesses to…

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Indian Brands

Indian brands leading EdTech industry

Edtech denotes Education technology, technology dedicated to enhancing the experience for students, enabling them to learn more quickly using various tech based tools, applying the tools in classroom activities that helps to build engaging and individualized experiences of learning. Edtech today goes beyond the simple classroom learning for young children or teens, today it is…

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Data Science

How Data Science optimizes Digital marketing? A recipe for success. 

  The past decade of emerging technologies has evolved the way we think of marketing and data collection. Innovative disruption all across sectors is widely based on data and its analysis to reach the potential customer base. Changing global markets, pandemic and wars have all heavily relied on data analytics for taking crucial decisions regarding…

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Digital Transformation

Brands leading Digital Transformation

Brands leading Digital Transformation  Embracing digitalization and adopting the latest of the technology advancements is exactly what Digital Transformation is about. Also known as DX or DT, it is the process of incorporating the latest IT trends into all areas of business resulting in creating new business processes, culture, customer experiences, new venues of profit…

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Pre Semester workshop 2021

Orientation Program for Batch 2021-24

The orientation program of BMS in Digital Business is an engaging and learning-oriented expansive program spanned across 3 weeks. This Pre Semester Workshop encompasses various programs mapped against the SAGE Model (Socializing, Associating, Governing, and Experiencing) and K-D-B Framework (Knowing, Doing, and Being). During the Orientation Program, our BMS students will have an immersive learning…

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Digital Disruption

How will Digital Disruption impact your career?

The impact of new digital technology and business models on established goods, services, systems, and structures is called digital disruption. Of course, this transformation does not occur overnight, but it is fair to argue that the impact of digital technology is growing at an exponential rate. The way streaming services like Netflix, Amazon, and Hulu…

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Admission Open for 2022

HETIC, School of Digital Leadership

Disrupting the digital future today with HETIC. Explore our programs – BMS in Digital Business & MBA in Digital Business. Today, a company’s success is determined by its online presence. As a result, digital business is one of the most rapidly rising and in-demand modern industries. Our BMS in Digital Business and MBA in Digital…

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Digital Marketing

Emerging digital technology trends of the future

The world has moved to meet the demands of a new reality over the last 18 months, bringing with it a slew of unanticipated technological advancements. Are these developments, however, merely a byproduct of the pandemic, or are they here to stay? Artificial intelligence, e-commerce, and the Internet of Things had already established themselves on…

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Emotion AI

The future of artificial intelligence – Emotion AI

The ability to feel many forms of ideas, expressions and sensations is a crucial quality of intelligent beings such as humans. Emotion is a vital component of the lives of biological creatures like animals and humans. The state of our existence might be jeopardized if we didn’t have emotion. We would most likely be threatened…

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Young Global Entrepreneurs

Young global entrepreneurs – Gen Z – Movers & Shakers

Who doesn’t dream of success? Who doesn’t want to be successful? The majority of people feel that success comes from hard labor. While there is no alternative for hard effort, a little bit of creativity and smart work may go a long way. All you need is a brain capable of amazing thinking and the…

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Admission Open 2024-2025.

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