Future of marketing is a dynamic space and each year new trends appear from the rapid advancements in technology that are changing the behavior patterns of consumers towards almost everything that has been done before in marketing. 2021 being a tumultuous time for the world, digital was the one constant and there are sure to…Continue Reading "Tech trends influencing digital marketing in 2022"
Unicorns is a term used to describe start-ups that are privately held and have a valuation of $1 billion or more. India saw a dramatic rise in the number of unicorns in 2021, what fueled this was the existing base of widely used digital payment platforms, digital first business models and a country with a…Continue Reading "India’s tech unicorns"
AR/VR technology creates a virtual, interactive environment for 3D/CGI viewing of items to the closest details. Apart from that, there are multiple other applications where AR/VR is used to create virtual fitting rooms for testing clothes, provide a 3D preview of chosen furniture, get a virtual walkthrough showroom and shop online. It helps in having…Continue Reading "Tech Le Faits"
Electric Vehicles are in simple terms the sustainable and more eco-friendly alternative to our existing automobiles that use internal-combustion engines which burn a mixture of gasses and fuels to produce electricity for the vehicles to run. This process is known to be a strong reason for causing air pollution. Electric vehicles on the other hand…Continue Reading "Electric Automobile Start-ups in India"
Global Digital Transformation is the fastest growing market in the Asia Pacific. The growth in this sector globally is being seen mainly in the areas of Industrial Robotics, the Internet of Things, 3d Printing/Additive Manufacturing, Advanced Human Machine Interface, Big Data and Analytics, Machine Learning and Artificial Intelligence etc. According to Precedence Research, the global…Continue Reading "Tech Le Faits"
Jack Ma is the co-founder of Alibaba Group and has a net worth of 21.8 billion dollars. Businessweek chose Jack Ma as one of China’s most powerful people. In May 2009, Times Magazine chose Jack Ma as one of the world’s 100 most powerful people. A philanthropist by nature, Jack Ma’s Alibaba Group contributed $808,000…Continue Reading "Quotes Series"
The rapid transformation in technology over the decades has been pushing us towards automated processes when the pandemic rushed the sectors to quickly adopt various ways of communicating with their clients, teams and customers while tracking businesses activities on a daily basis. With remote working, work from home to hybrid models of working, planning virtual…Continue Reading "Managing virtual businesses through technology"
The rise of women millionaires over the decade has also given rise to them diversifying their investment portfolios. While these women millionaires come from varied backgrounds, a large number of them are from the entertainment sector – models turned actors, Bollywood celebrities to TV stars and more. Over the past few years, a growing number…Continue Reading "Female Celebrity investments in tech businesses and start-ups"
Mark Zuckerberg is an internet entrepreneur and founder of the social media website, Facebook. Zuckerberg launched Facebook with his Harvard roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. Zuckerberg dropped out of Harvard in his Sophomore year to complete the Facebook project. Times magazine recognized Zuckerberg as one of the 100 Most Influential People in the…Continue Reading "Quote Series"
The growing power of tech in every nook and corner of our lives has completely changed the way we engage and experience music. The same applies for the music industry, their interaction with how they reach their audiences has evolved over the decades, and especially more rapidly within the past few years. Digitalization of music…Continue Reading "Role of Digital Marketing in transforming the Music Industry"