Digital Marketing

Role of Digital Marketing in transforming the Music Industry

The growing power of tech in every nook and corner of our lives has completely changed the way we engage and experience music. The same applies for the music industry, their interaction with how they reach their audiences has evolved over the decades, and especially more rapidly within the past few years. Digitalization of music…

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Data Science

How Data Science optimizes Digital marketing? A recipe for success. 

  The past decade of emerging technologies has evolved the way we think of marketing and data collection. Innovative disruption all across sectors is widely based on data and its analysis to reach the potential customer base. Changing global markets, pandemic and wars have all heavily relied on data analytics for taking crucial decisions regarding…

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Metaverse: What it means for businesses?

What is Metaverse? Meta Universe or better known as Metaverse is a futuristic vision of the internet. In simple words it is a comprehensive reality that is an amalgamation of augmented and virtual reality. It has been loosely defined by many experts, however, the best way to understand is that it is an extensive world…

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Pre Semester workshop 2021

Orientation Program for Batch 2021-24

The orientation program of BMS in Digital Business is an engaging and learning-oriented expansive program spanned across 3 weeks. This Pre Semester Workshop encompasses various programs mapped against the SAGE Model (Socializing, Associating, Governing, and Experiencing) and K-D-B Framework (Knowing, Doing, and Being). During the Orientation Program, our BMS students will have an immersive learning…

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Digital Disruption

How will Digital Disruption impact your career?

The impact of new digital technology and business models on established goods, services, systems, and structures is called digital disruption. Of course, this transformation does not occur overnight, but it is fair to argue that the impact of digital technology is growing at an exponential rate. The way streaming services like Netflix, Amazon, and Hulu…

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Digitally personalizing the brand experience

Consumers and organizations alike are discovering products and services through digital channels more significantly than ever before. They are introduced to the company and its consequences, make online purchases, receive online support, and make additional after-sale purchases via digital channels. However, far too few businesses have properly reconfigured themselves to react to these digital-first clients….

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Career opportunities after an MBA in Digital Business

Gaining the right job experience and landing their first jobs are common stumbling points for recent graduates.  Fortunately, HETIC’s recently launched new-age transformational program, MBA in Digital Business, will propel your career and equip you to disrupt the digital future today. Strong technological acumen is a highly desirable business skill in today’s world, with CEOs looking for people…

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Transforming the media and entertainment landscape with Big Data

Gone are the days when the media and entertainment industry had to read into the TV ratings and blockbuster charts to check their success rate. Competent data analytics capabilities are used to get the best results. The media and entertainment industry thrives on the profits produced through end-users, or more specifically, customers. With growing digitization…

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Emerging digital technology trends of the future

The world has moved to meet the demands of a new reality over the last 18 months, bringing with it a slew of unanticipated technological advancements. Are these developments, however, merely a byproduct of the pandemic, or are they here to stay? Artificial intelligence, e-commerce, and the Internet of Things had already established themselves on…

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The future of artificial intelligence – Emotion AI

The ability to feel many forms of ideas, expressions and sensations is a crucial quality of intelligent beings such as humans. Emotion is a vital component of the lives of biological creatures like animals and humans. The state of our existence might be jeopardized if we didn’t have emotion. We would most likely be threatened…

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