The BMS in Digital Business program gives students a strong foundation in business knowledge and skills in the first year, before focusing on digital business management in years two and three.
Understanding the concept and principles of management and applying them to business scenarios is one of the key courses in this program, offering students operational and cultural perspectives on the corporate world.
The Bachelor of Management Studies in Digital Business (BMS-DB) will enable students to understand how firms become Digital in scope. They will learn to apply management theories and techniques that are important in an increasingly digital business environment. New research findings, case studies, and comparative perspectives on the management of digitally operating firms will help students understand these issues in detail.
Candidate should have passed 10+2 from a recognized board with at least 45% marks and having proficiency in English.
3 years | Full-time (6 Semesters)
Diploma Certification from HETIC, Paris and BMS degree from Jain (Deemed-to-be University), Bengaluru.
In the first year, the BMS in Digital Business program will give a comprehensive understanding of core business modules related to Management Concepts and Principles, Managerial Economics, Quantitative Techniques, Macro Economics, Accounting, and International Business. This will be complemented by skill-based tests, assignments, and group activities.
In the second year, students will acquire a keen understanding of digital business by studying core subjects such as Marketing, Finance, Human Relations, Branding, etc. Students gain insights into internal and external business environments. They will deepen their knowledge of internal company processes. Communication will be thoroughly addressed, as it remains a major challenge in business entities.
In the third year, students continue their business management studies with a strong focus on subjects covering essential skills such as Strategy, Business Law, Salesmanship, Media, Ethics, Negotiation, Team Work and Cross-Cultural Leadership, Branding, Digital Marketing, etc. to enhance their expertise. This phase provides an opportunity to broaden the students’ expertise in leadership and strategic thinking.
Upon successful completion of the BMS in Digital Business, graduates should be able to:
The teaching and learning pattern allows students to progress at a pace suited to their individual needs and to work on their own initiative in areas of interest. It aims to:
The content of the course is founded on a sound theoretical basis and includes experience-based and hands-on forms of learning such as case studies, project work, and assignments. An expert tutor team offers its support on both individual and a group basis.