The Constitution of India recognizes 22 languages that are widely spoken and used for official and administrative purposes. These languages include Hindi, English, Bengali, Marathi, Tamil, Telugu, Gujarati, Punjabi, Kannada, and Odia. English is widely used in business and commerce throughout India. Hindi is one of the most widely spoken languages and is often used…Continue Reading "Power of vernacular content in marketing"
Ever since Musk has taken over the social media platform Twitter, the internet has been abuzz. Just a few weeks back, Twitter announced a name change to X. Users are now redirected from twitter.com to X.com. The brand’s headquarters now sports an X logo replacing the twitter bird logo. If you look up your Apple…Continue Reading "X: Twitter’s transformation under Elon Musk to become an ‘everything app’"
Considered one of the most powerful tools in marketing, newsletters give businesses direct access to their audience. Used by businesses to share engaging content, promote their products, and drive traffic to their websites. With the evolution of technology, marketers today can segment their customer profiles and send personalized messages. Newsletters are a versatile tool that…Continue Reading "Why digital marketers should embrace newsletters"
The digital revolution has left no sector untouched, and the jewellery industry is no exception as it swiftly adapts to the changing landscape. The industry known for its exquisite craftsmanship and timelessness has been undergoing a profound digital transformation. With the digital transformation, there has been a two-fold paradigm shift. One that defines how the…Continue Reading "The digital transformation of the jewellery sector"
Snap, a mobile-first application is the brainchild of Evan Spiegel, Bobby Murphy, and Reggie Brown started in 2011. The brand proudly identifies itself as a camera lens company. It has surged in popularity to become one of the most sought-after applications amongst teens and GenZ. Unlike Facebook, Instagram or X, formerly known as Twitter, Snapchat…Continue Reading "Snap AR: Redefining Visual Experiences and its AR based revenue model"
Remember the traditional investment process in India? One daunting task that would involve heaps of papers, multiple visits to your bank, and days before your application can be processed. One person handling multiple investor queries led to delays. And let’s not forget the commission charged by the brokers. Young professionals were unable to make direct…Continue Reading "Brand Story: How Groww disrupted traditional investment systems"
Our social circle has woven in the digital social sector rather seamlessly over the past decade. We engage with our friends and even strangers through social media apps. We even get the latest news updates in various fields, such as sports, entertainment, and world events on these platforms. If we notice, we are immersed in…Continue Reading "Introducing Meta’s Latest App: Thread – A new way to share with text"
The event aimed to shed light on the emerging trends of Industry 5.0 and the critical role of cybersecurity in safeguarding global cyberspace. Distinguished dignitaries from the industry graced the conclave, sharing their insights and expertise on cybersecurity and its strategic implementation. This event focused on informing, discussing, and educating the participants on the Cyber…Continue Reading "A Conclave on Industry 5.0 & Cyber Security Challenges"
Have you visited a website and had a conversation with their own chatbot to help you answer your order pr product-based queries? We have all experienced this on multiple websites and as more organizations continue to automate their customer services with the help of chatbots and AI intuitive software programmes – the more disruptive is…Continue Reading "Refashioning customer interactions with chatbots"
Imparting Digital Skills to youth: Collaborative endeavour of Microsoft India and Ministry of Skill Development and Entrepreneurship
Microsoft has been at the forefront of empowering the youth in India with future ready skills. In a more recent dialogue, Microsoft has signed a MoU with the Directorate General of Training (DGT), Ministry of Skills Development and Entrepreneurship (MSDE) to train students and educators at government-led Industrial Training institutes (ITIs) and National Skills Training…Continue Reading "Imparting Digital Skills to youth: Collaborative endeavour of Microsoft India and Ministry of Skill Development and Entrepreneurship"