Secret Weapons of Digital Marketing

Digital Marketing

Digital Marketing has evolved to a great extent in last two decades. In this era of ever changing digital transformation, the invention and use of emojis, emoticons, memes and GIFs are considered to be largely beneficial in driving sales and establishing bond with customers.

The word emoticon comes from the words emotional and icon. If one come across a smiley face that contains a character that can be found on a computer keyboard, it’s an emoticon. If it’s a little cartoon figure that is free from the binds of punctuation, numbers, and letters, it’s an emoji.

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Emojis are known as secret weapons in marketing, customer service as well as social media. They aren’t just a fun form of digital communication, they are as an important sales tool adopted by globally recognized organizations and businesses.

According to reports, emoji users are more likely to purchase products that are advertised using their favourite emojis. Sixty per cent of all emoji users say they are likely to open email or push notifications that contain emojis, especially if the emoji is their favorite one. Emojis have been proven as an effective tool for building customer relations.


Memes have become an important aspect of viral marketing and social engagement over the years. Memes were introduced for the first time in 1976 by Biologist Richard Dawkins. Memes are usually captioned images intended to extract humor. Memes are images or videos that represent the thoughts and feelings of a specific audience. Often memes spread rapidly through social media and emails.

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Memes help businesses connect with people online. While social media works as a platform for communication, memes are a way of expressing culturally-relevant ideas on that platform. Memes collect emotions, ideas and actions into a simple and easily perceivable format.

Companies use memes to:

  • Share serious or sensitive content in a fun and memorable format.
  • Humanize brands through a demonstration of personality.
  • Obtain higher engagement with audience.

A lot of our conversations today are informed by the jokes and references made online. Whether it’s a picture from a social influencer or a video from a brand, memes influence the language customers speak online. Memes are usually tailored for social media. People naturally share memes as part of their online experience; hence they work as a great way to improve engagement.

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Graphical Interchange Format or gif is an image format invented in 1987 by Steve Wilhite, a US software writer who was looking for a way to animate images in the smallest possible file size. In short, GIFs are a series of images or soundless videos that loop continuously and don’t require anyone to press play.

Using GIFs is in a way similar to using emojis. One can pick the GIF that’s appropriate for the situation one is in or one wants to convey about. Now a days most social media platforms team up with image hosting sites to make GIFs as easy as possible.

Instead of making customers click through different photos in online store, businesses can get them excited about their products or services in an instant, eye-catching and engaging way through GIFs.  GIFs can also be used to create a full 360-degree view of a product, making it more cost-effective than an HD marketing video.

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GIFs make a powerful strategy for companies that want to connect and engage with their target audience online. GIFs allow us to express complex messages in a simple way. In fact, according to a survey published in a leading daily, nearly two-third of millennials said that GIFs communicated their thoughts and feelings better than words. When users scroll through their social media feeds, a simple photo and text post may not grab their attention, but though GIFs one can make one’s marketing stand out in seconds. Instead of showing off the products or services in a static, one-dimensional way, businesses can drive more audience or customers by using GIFs.

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To put in a nutshell, a business can use emoticons, emojis, memes or GIFs to engage with their target audience online and make their brand more relatable. With the appropriate use of these there weapons a business owner can do more than just boosting engagement and turn strangers into their loyal customers.







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