Power of vernacular content in marketing

The Constitution of India recognizes 22 languages that are widely spoken and used for official and administrative purposes. These languages include Hindi, English, Bengali, Marathi, Tamil, Telugu, Gujarati, Punjabi, Kannada, and Odia. English is widely used in business and commerce throughout India. Hindi is one of the most widely spoken languages and is often used…

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X: Twitter’s transformation under Elon Musk to become an ‘everything app’

Ever since Musk has taken over the social media platform Twitter, the internet has been abuzz. Just a few weeks back, Twitter announced a name change to X. Users are now redirected from twitter.com to X.com. The brand’s headquarters now sports an X logo replacing the twitter bird logo. If you look up your Apple…

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Why digital marketers should embrace newsletters

Considered one of the most powerful tools in marketing, newsletters give businesses direct access to their audience. Used by businesses to share engaging content, promote their products, and drive traffic to their websites. With the evolution of technology, marketers today can segment their customer profiles and send personalized messages. Newsletters are a versatile tool that…

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The digital transformation of the jewellery sector

The digital revolution has left no sector untouched, and the jewellery industry is no exception as it swiftly adapts to the changing landscape. The industry known for its exquisite craftsmanship and timelessness has been undergoing a profound digital transformation. With the digital transformation, there has been a two-fold paradigm shift. One that defines how the…

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