What Is Social Commerce and How Are Brands Embracing This?

Over the past decade, digital transformation has offered businesses new venues to engage with potential consumers. The rise of digital tools and social networking applications has shaken up the e-commerce sector. Steering in new age shopping experiences and ways of engaging consumers. GPS software, IoT services, Data Analytics, and AI bots are enabling businesses to…

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The Influence of Social Media on Digital Business Strategies

Remember how it started? With a need to connect. Need for social connection across digital platforms. Enter MySpace, Orkut, and Google Messenger offering global audiences an opportunity to connect, share, chat, and network. Designed and built as social platforms for personal networking and connecting with friends. Fast forward to today with social platforms like TikTok,…

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Top 7 Digital Skills That Make Students Easily Employable

The increasing demand for digital literacy in our modern business world offers young professionals a wide spectrum of career opportunities. As brands are fostering a culture of digitization across their various departments, it’s becoming essential to gain digital skills to stay relevant. Brands are working to streamline their operations and workflow using AI, working with…

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6 Successful Digital Marketing Trends in the Indian Market

The digital marketing sector has seen tremendous growth globally, thanks to emerging technologies. The segment has become crucial for each industry to build, diversify, and expand its sales channels. It helps them reach their consumers in local and global markets. It has helped brands to: a) reach global consumer segments b) build brand awareness at…

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What is an MBA in Digital Business? And Why Should You Choose It?

An MBA in Digital Business means becoming a master in managing the digital transformations and leading them in our evolving business landscape. Wondering what that means? It means you will learn about the process of digital business setups in our modern world and understand their policies and procedures to help you develop effective strategies. In…

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The Rising Need for Digital Business Professionals

The boom of emerging technologies has added a new layer of demand in the digital marketing segment. The digital marketing job segment has skyrocketing needs for specialists today. A report from The McKinsey Global Institute (MGI) says that the digital marketing industry has more potential to unlock 60-65 million new jobs by 2025. A Simplilearn…

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