Who doesn’t know Steve Jobs? The brain behind Apple Inc. Steve Jobs was an entrepreneur, industrial designer, media proprietor, and above all a market philosopher and a visionary who made an indelible mark in the high-end technology market. In 1998, Jobs introduced his extra edge in intelligent design, the iMac, an egg-shaped computer with a high processing speed. By the end of the year, he grabbed a major share of the entire nation’s market. Then he introduced iBook, iTunes for music, and many other design innovations in computers, music, and peripherals. Steve Jobs can be called the one who introduced continuous design innovations as a means to remain the market leader. He was known for frequently cannibalizing his own products with better versions. According to Steve Jobs- ” if you don’t cannibalize yourself, someone else will.”.
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