Category: Blog

Digital transformation is a radical shift in how a company provides its clients with value. This is what transition means, along with tips to ensure that your business is on the right path. Digital transformation has taken on greater significance in the aftermath of the coronavirus pandemic. In general, digital transformation is seen as an…

Digital marketing tools are helping small companies to become more coordinated, control their budgets, support customer service and even win new business. Companies that choose not to implement technology will likely be left in the dust. Today‘s small companies depend heavily on digital tools. From working internally to securing their properties to engaging with clients,…

A Digital Planner is in-charge of advertising campaigns, from their design to their final introduction in various media, namely press, television, radio, digital, or display. They define the best strategy to adopt for a product and the most lucrative, according to the objectives determined by their clients. The Functions of a Digital Planner A Digital…

Economic change and the technological revolution had made the industry market more competitive. Now, users too play a major role. Thus, service design becomes an essential methodology to understand the evolution of an organization and the appreciation of a product. The service designer is responsible for implementing ‘bridges’ that connect various actors to ensure the…

Digital Business is the new “buzzword” in the digital space. It is a strategic concept that uses both physical and digital resources to build competitive advantage for businesses. And today, Digital Business is the need of the hour for companies, both in India and abroad, to undergo digital transformation. India is one of the fastest…

The dynamics of the digital landscape have drastically changed ever since big data and analytics entered the market. Data became the platform on which businesses started assessing their success. Growth, revenue, customer satisfaction, marketing metrics, etc. now depend on data. Data Science careers in India have seen a sharp rise over the past few years….