Tech trends influencing digital marketing in 2022

Future of marketing is a dynamic space and each year new trends appear from the rapid advancements in technology that are changing the behavior patterns of consumers towards almost everything that has been done before in marketing. 2021 being a tumultuous time for the world, digital was the one constant and there are sure to…

Continue Reading "Tech trends influencing digital marketing in 2022"

India’s tech unicorns

Unicorns is a term used to describe start-ups that are privately held and have a valuation of $1 billion or more. India saw a dramatic rise in the number of unicorns in 2021, what fueled this was the existing base of widely used digital payment platforms, digital first business models and a country with a…

Continue Reading "India’s tech unicorns"

Electric Automobile Start-ups in India

Electric Vehicles are in simple terms the sustainable and more eco-friendly alternative to our existing automobiles that use internal-combustion engines which burn a mixture of gasses and fuels to produce electricity for the vehicles to run. This process is known to be a strong reason for causing air pollution. Electric vehicles on the other hand…

Continue Reading "Electric Automobile Start-ups in India"

Managing virtual businesses through technology

The rapid transformation in technology over the decades has been pushing us towards automated processes when the pandemic rushed the sectors to quickly adopt various ways of communicating with their clients, teams and customers while tracking businesses activities on a daily basis. With remote working, work from home to hybrid models of working, planning virtual…

Continue Reading "Managing virtual businesses through technology"

Female Celebrity investments in tech businesses and start-ups

The rise of women millionaires over the decade has also given rise to them diversifying their investment portfolios. While these women millionaires come from varied backgrounds, a large number of them are from the entertainment sector – models turned actors, Bollywood celebrities to TV stars and more. Over the past few years, a growing number…

Continue Reading "Female Celebrity investments in tech businesses and start-ups"
Digital Marketing

Role of Digital Marketing in transforming the Music Industry

The growing power of tech in every nook and corner of our lives has completely changed the way we engage and experience music. The same applies for the music industry, their interaction with how they reach their audiences has evolved over the decades, and especially more rapidly within the past few years. Digitalization of music…

Continue Reading "Role of Digital Marketing in transforming the Music Industry"
Shark tank India

Emerging tech proposals pitched at Shark Tank India

Shark Tank is a hit reality TV series from the west that holds entrepreneurship close to its core. If you think you are the next up and coming entrepreneurial genius, get ready to swim with some sharks. Not literally, the sharks here are celebrated businessmen and women who have achieved great success in their business…

Continue Reading "Emerging tech proposals pitched at Shark Tank India"
Elon Musk Effect

The Elon Musk Effect: Transforming the world with tech innovations

Do you ever wonder if there is anything Elon Musk cannot do? Coined as a visionary and futuristic entrepreneur with a charismatic personality, Elon Musk has paved his own path to be a successful business man over the past few decades, with some of the most prominent, impactful and innovative companies under his leadership.  Coming…

Continue Reading "The Elon Musk Effect: Transforming the world with tech innovations"
Data Science

How Data Science optimizes Digital marketing? A recipe for success. 

  The past decade of emerging technologies has evolved the way we think of marketing and data collection. Innovative disruption all across sectors is widely based on data and its analysis to reach the potential customer base. Changing global markets, pandemic and wars have all heavily relied on data analytics for taking crucial decisions regarding…

Continue Reading "How Data Science optimizes Digital marketing? A recipe for success. "
5 Shows On OTT

5 shows on OTT exploring the magnetic world of Tech

Did you know the internet is more than 30 year old? Over these 3 decades our lives have been revolutionized with technology. Emerging technologies and wide spread digital and social media have inspired the entertainment sector to produce thrillers, dystopian storylines and documentaries. These movies, shows or documentaries reflect how tech has impacted our daily…

Continue Reading "5 shows on OTT exploring the magnetic world of Tech"