Category: News

Today, LinkedIn has become one of the most powerful platforms for digital marketing with 930 million members spread across 200 countries globally. Their vision is clear and as mentioned on their website to ‘create an economic opportunity for every member of the global workforce’ leading to making the professionals more productive and successful. Becoming one…

Remember a time when social media was not so integral to our lives? Today we use social media to stay connected with our friends and family, to share our thoughts, opinions and consume content. Brands use it to make sure they build a close-knit community and introduce new products online, to offer new information and…

India is known to be one of the most vibrant start-up ecosystems today and is home to many digital entrepreneurs who are leading India globally as a hub for driving innovation and building impactful business. India has close to 27,000 tech start-ups with 1300 only added last year, basis an article by IndiaTimes.com With our…

CRED filled in an industry gap for the fintech sector with precision and a targeted strategy from sales, marketing, branding to their ad campaigns. This digital start-up that was founded by Kunal Shah in 2018, is barely 5 years old and has become one of the fastest growing start-ups in India that offers Indians an…

Investment in our digital era is key to gain true financial independence. This independence can also make you a full-time investor in stocks, shares to mutual funds. What has been trending in the investment world for over a decade is the rise of digital currency or Crypto currency. Many investors have landed themselves fortune by…

In 2022, the valuation of the start-up ecosystem in India was at INR 3 lakh crore as per Piyush Goyal, Union Commerce and Industry Minister. He also mentioned this includes over 80,000 startups in the country that are registered with the industry ministry. Adding to his statement, Goyal also mentioned that this includes 110 +…

The Indian fintech sector is one of its strongest growing sectors and one that has global attention. The Indian FinTech industry’s market size was $50 billion in 2021 and is estimated at ~$150 Bn by 2025 as per Invest India. This rapidly growing sector in the country holds place for several investment applications that make…

Indian Telecom and IT minister Ashwini Vaishnaw has been noted to mention 2023 as a landmark year for India and mentioned that the digital technology has come of age. He goes on to mention that India has built a unique framework for its digital economy that is focused on making a difference in people’s lives….

A human-like AI chatbot has been the talk of social media over the past few weeks. Developed by the AI research company Open AI, Chat GPT has been now taking over the internet. The rise of chatbots and virtual help assistants over the past few years has been possible all thanks to Artificial Intelligence (AI)…

A number of reports globally have mentioned that more than half of all the online searches done are in a language other than English. What does this mean for digital brands that aim to target a section of potential customers in an area that speaks multiple languages – a great example of this is a…