Leading digital investment apps in India

The Indian fintech sector is one of its strongest growing sectors and one that has global attention. The Indian FinTech industry’s market size was $50 billion in 2021 and is estimated at ~$150 Bn by 2025 as per Invest India. This rapidly growing sector in the country holds place for several investment applications that make investment an easy click away process for the Indian investors. Here are few leading investment applications in India:


Founded in 2016, Groww is an investing platform that allows its user base to invest in stocks, mutual funds, IPO’s, fixed deposits and more. Working as a web offering and an app, the app was started keeping in mind the struggle of making investments in India. The brand entered the unicorn list in 2021 and is busy recruiting new talent, building new products and curating an educational platform for investors. Groww is also part of CB Insights List of 250 world’s most promising companies.

Teaching young professionals and millennials to invest their money wisely, Groww is working on changing the investment landscape in India and making it Easy, Fast and Transparent. They have over 40 million users and are focused on educating their user base on various investment types.

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Kite by Zerodha

Kite is a sleek investment and trading platform application from Zerodha that is built for modern times, for the young generation seeking a sleek UX design and for the smart investor who needs in-depth and advanced charts. The brand makes an excellent use of technology to bring forward exceptional usability with ease of investment from one’s office, home or while traveling.

Kite claims to be the only investment application in India that offers the most amount of data with hundreds of indicators, multiple studies and tools that are used over a customizable charting interface. They have extensive historical data for stocks and F&O contracts.

Zerodha on the other hand is also a popular investment app for trading in stocks, commodities, and currencies. The brand is popular for its low fees and commissions and offers a range of advanced tools for experienced traders. It also offers the users a range of educational resources and tools for new investors.

ET Money

As one of the fastest growing fintech brands with a tagline ‘Simplifying financial journey of digital India’, ET money is an investment application by Economic Times. The app offers investment in mutual funds, stocks, and other investment options. It also offers a range of financial planning tools and a series of educational resources for new investors.

They offer an investor personality test to analyse what kind of investor you are to suggest you your own curated and personalized journey in the investment world. Adding to their list of offerings, ET money also states to bring its users the most complex historical data in finely crafted simple data points – making investing easy and simplified.

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5 paisa

5 paisa wants you to start investing and trade like a professional on their application. The brand helps you with daily long and short investment-based calls and offers same day SIP, 0% commission on mutual funds and more benefits. One of its most unique features and advantages is being available in vernacular content – 8 different languages.

FinSchool by 5 paisa is a place of learning to invest. Offerings insights with their blogs and articles to latest in the news and offering basics on how to invest and trade. They have built stories that, in a  simple language, help the brand to illustrate to the learners how to invest.

Motilal Oswal

One of the leading financial services organizations in India, Motilal Oswal offers Indian investors a wide and diverse range of financial products and services. Popular for their online stock trading platform, they offer trading in equity, derivatives, commodities, currencies, mutual funds, bonds, insurance, and IPO’s.

The brand highly values their research depth and the use of state-of-the-art technology that helps them to bring the apt and right information to the customers at the right time. Motilal Oswal has won ‘Best Performing National Financial Advisor- Equity Broker’ for four years in a row.

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myCAMS application offers its investors to conveniently manage their mutual fund investment in one place with a single view to their portfolio. This is offered across 16 mutual funds in multiple dimensions – transactions related to purchase, redeem, or switch, opening new folios, subscribing to NFO, or starting SIP. The brand holds high standards to governance and uses a proprietary technology platform that strengthens its operational capabilities.

Its features include offerings
A. schedule future transactions
B. a redemption guide to select most economical fund to redeem,
C. Voice order and more.


With 1 cr + happy customers, this Fintech brand is simplifying investment in India. They provide banking services, margin trading facility, loan against shares, research services, depositary services, investment educational and financial products distribution to their clients.

They are focused on building personalized investment journeys for their clients via their new age powered tech and an AI-ML powered app. The fintech giant claims to use design thinking in their products and solutions to make them successful and put the investment journey of each client at the centre of their strategy. The brand has 28 million app downloads and 11 million registered clients, as per their website and states to onboard 400k new clients each month.

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Given these facts, figures, and growth rate of the sector at large, the fintech industry is one to keep an eye on and indeed a place where the next big digital careers will be made. If you are keen on building a career in the Fintech world, read more about the BMS Digital Business course offered at Hetic India that will hone you into becoming an expert manager ready to take on board the various opportunities and challenges of the Fintech sector.

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