Why your organization needs an Augmented reality strategy

The unwavering growth in technology is taking over our everyday tasks and activities. There is no doubt that AR will become the way to interact between humans and machines. A new interface, indeed. As the digital world is venturing into the metaverse, from 2D to 3D world space, there is a lot of data that…

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5 ways how NFTs will benefit your business

NFT’s are non-fungible tokens that have been the talk of the town for a couple of years. Global brands like Nike, Adidas, Coca Cola to Gucci have joined the NFT craze and built their own digital assets. The art world has been a pioneer to make use of this technology and build amazing capabilities and…

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5 women tech-start-up founders you must follow

Our world is strongly controlled and powered by technology today. Female participation has been however less visible, and with a slow growth rate. In recent times, the tech world has recorded a large number of female tech entrepreneurs who are not only breaking the glass ceiling but have become leading voices for women to take…

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Top 5 digital business models you must know

We live in a world where if something is not on the internet, it doesn’t exist. In this digital age, businesses have had to modify their business models to accommodate the new reality. Digital first built and created a demand for new business models that help customers with quick and convenient access to any product…

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Amazon and Etsy’s content strategy: Does SEO work?

Search engines are used globally, almost every second millions are searching for something – a service, a product, an answer on how to do something etc. These search engines are used when people have a query and are searching on the internet for the answer. They work on algorithms and are computer programmes that look…

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Quotes- kevin Ashton

Kevin Ashton is a British Technologist who co-founded the Auto-ID Centre at MIT and is known for creating the international standard system for RFID and other sensors. Ashton became a tech entrepreneur and started Thingmagic and cleantech companies EnerNOC and Zensi. He also launched the company Belkin Wemo- known for home automation systems.    

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Is digital optimization the new digital transformation?

Over the past few years, digital transformation efforts have been a rather critical investment for companies across the globe. This step has been crucial for them to step into the digital-first, customer-centric era. For many brands that just began their investment in these changes, pandemic was sure one great accelerator that made the need for…

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Quotes Ginni Rometty

Ginni Rometty served as the chairman of IBM after stepping down as CEO. She was ranked as Bloomberg’s 50 Most Influential People in the World, Forbes America’s Top 50 Women in Tech, and Fortune’s 50 Most Powerful Women in Business. She is famous for purchasing Monday, Pricewater House, Cooper’s consulting branch, for $3.5 billion. The…

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Gen Z & Technology: The new power couple

Generation Z (Gen z) has been noted to be a powerful consumer group for technology consumption over the past decade. Not only a powerful consumer group, but they are also the future workforce. Gen Z are the people born between 1995 and 2010 and as per expert reports they are set to become the largest…

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Lead generation using AI – Future of Marketing

Struggle with the ever changing trends in marketing is a global one. It certainly is not easy to keep up with every new technological development that directly impacts marketing trends. While it is challenging, businesses do need to be aware of the latest trends and strategies in marketing along with the latest tech influencing it….

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