The growing demand for digital marketing professionals

The transformation of the digital marketing landscape over the past decade has been revolutionary for businesses and the way they connect with their audiences. Rise of social media – to niche social media applications, mobile technology, and online platforms, digital marketing has become an integral part of business and marketing strategies. This rise has also created a large number of career opportunities for individuals with the required skills and expertise in digital marketing.

With emerging technologies shaping the future of digital marketing, there is a growing demand for skilled professional who can navigate the ever-changing trends and technologies. With the continuous evolution of technology and consumer behaviour, digital marketing professionals play a vital role in helping businesses thrive in the digital era.

The need for digital marketing professionals:

a. Shift in consumer behaviour

One key need for digital marketing is due to the continuous and evolving shift of consumer behaviour. More people are using digital platform now to search for information and shopping from their everyday essentials to household items online. With online targeted advertising today influencing purchasing decisions, need for expert and skilled marketers is on the rise.

b. Data-driven decision making

With the evolving technology and increase in online shopping, digital marketing professionals are providing real-time data and analytics to enable businesses to make informed decisions and optimize their marketing strategies.

c. Evolving digital landscape

The ongoing and continuous tech advancements plus the emergence of new digital platforms – all demand professionals who are up to date with the latest trends and tools.

d. Versatile skill set

Digital marketing professionals come with a range of skills, including search engine optimization, content marketing, social media marketing, analytics and more that makes them a valuable, highly versatile and in-demand resource for the organizations.

e. Specialized focus

Digital marketing professionals can pick their specialization and become experts in that domain. Professionals can specialize in say social media management or search engine optimize, voice search optimization, email marketing, content strategy and so on – allowing them to focus on one niche aspect to help the brand become a leader in the same.

Digital marketers can also become experts of a domain in a particular sector that makes their expertise highly specialized and sought after. For example, one can be an expert in Email marketing in F&B sector or a SEO specialist in the digital healthcare sector.

Also read: Tips to scale your digital business

Career opportunities

The career opportunities in digital marketing span across industries – from e-commerce and retail to healthcare, Edtech, finance, and entertainment. Post-pandemic digital marketing professional have the option to work from home for global firms. They can today work for a homegrown brand, a digital marketing agency or as freelance consultants – they have the flexibility to work on specific areas and develop expertise in that aligns with their interests and goals.

Also read: User data: How to balance personalization and privacy in digital business

Career paths range across domains that includes:

> Social media management
> Search engine optimization
> Voice search optimization
> Content marketing
> Email marketing
> Paid advertising,
> Digital strategist,
> Data analytics and more.

Digital marketing offers brands a global market reach, track their campaign performance in real-time and has become a measurable platform for businesses to connect and interact with their customers directly. Organizations across industries rely on digital marketing professionals to enhance their:

> online presence,
> engage with customers,
> drive website traffic,
> generate leads, and
> ultimately increase their sales.

If you are seeking to become a digital marketing professional, join Hetic’s BMS Digital Business to gain skills essential for success that are part of the programme learnings at Hetic:

Also read: Leading health-tech start-ups in India

a. Analytical skills

Hetic’s BMS Digital Business course helps students to analyse data and derive crucial insights to help the brand optimize their digital marketing campaigns and measure their effectiveness.

b. Creativity

Hetic’s trifecta learning of design, administrative and business learning develops an engaging environment for students to develop digital content to capture the attention of the target audience and drive brand awareness.

c. Adaptability and continuous learning

Hetic’s programme develops students for an evolving digital landscape, keeping students engaged with latest trends, tools, and industry’s best practises.

Apart from these Hetic trains students with a global perspective that is embedded in its French pedagogy, international educational visits, industry, and domain expert learning. Learn more about the course and Hetic here.

Read more about the course here: Hetic’s BMS Digital Business: Learnings and Career Opportunities 

Admissions are open

You can download the application form with this form

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