Emergence and importance of Influencer marketing

Our past 5 years have involved being more digitally influenced in our decision making, from work-from-home/anywhere to metaverse, the world as we know has been constantly reshaping itself. Tiktok is one of the key mainstream influencing platforms today, podcasts are part of daily lives, Instagram has now moved from just images to a video-first content…

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The rise of digital gig economy

The rise of the digital gig economy

Digital disruption and transformation over the past decade has given a strong push to the rise of the gig economy worldwide. Work from home culture has indeed given this push another hit forward making gig profiles some of the most sought after today by many categories of professionals who enjoy a fluid and independent work…

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the metaverse, web 3.0

The metaverse, Web 3.0 & the new digital economy

To be successful in this new world, one needs to integrate, understand and work with technologies and how they work as a collective. While the business opportunities are endless, the digital disruption mindset is key to make it big in these dynamic times. While the new world order is still in its formation, let’s dive…

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Imapct of digital Media

Impact of digital media on creator’s economy

For a number of years, traditional media has been a dominant player across the globe and has been responsible for everything we viewed on our television sets, read in newspapers or magazines or listened to over the radio. Everything changed with the arrival of the internet, from heavy scripted content to content created by anyone…

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Shark tank India

Who are the Sharks on Shark Tank India?

A popular series of the west encouraging entrepreneurs of all age groups to showcase and pitch their products/ services to a panel of investors made its debut in India in 2021 and soon became a successful reality TV series in the Indian subcontinent. With its unique concept, the show grabbed the interest of the nation…

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Indian Brands

Indian brands leading EdTech industry

Edtech denotes Education technology, technology dedicated to enhancing the experience for students, enabling them to learn more quickly using various tech based tools, applying the tools in classroom activities that helps to build engaging and individualized experiences of learning. Edtech today goes beyond the simple classroom learning for young children or teens, today it is…

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Environment Conscious

Emerging tech based environment conscious start-ups

With a global movement to focus on sustainability, building awareness around it and environmental protection, businesses have caught on to this green movement and are constantly trying to innovate as well as incorporate more sustainable practices that are environmentally conscious. With technology taking over many functions of our everyday life, especially for businesses, here is…

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Digital Marketing in 2022

Tech trends influencing digital marketing in 2022

Future of marketing is a dynamic space and each year new trends appear from the rapid advancements in technology that are changing the behavior patterns of consumers towards almost everything that has been done before in marketing. 2021 being a tumultuous time for the world, digital was the one constant and there are sure to…

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Indian's Tech unicorns

India’s tech unicorns

Unicorns is a term used to describe start-ups that are privately held and have a valuation of $1 billion or more. India saw a dramatic rise in the number of unicorns in 2021, what fueled this was the existing base of widely used digital payment platforms, digital first business models and a country with a…

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Electric automobile

Electric Automobile Start-ups in India

Electric Vehicles are in simple terms the sustainable and more eco-friendly alternative to our existing automobiles that use internal-combustion engines which burn a mixture of gasses and fuels to produce electricity for the vehicles to run. This process is known to be a strong reason for causing air pollution. Electric vehicles on the other hand…

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