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Online presence is an essential part of businesses today. When it comes to scaling an online business, one needs careful planning, strategic decision making and effective team to execute the plans. As we become more digital with Metaverse, and more businesses embrace he digital landscape to focus on their online realm, entrepreneurs and business owners…

Data has become king for digital businesses to make decision related to marketing, sales, product development and design and more. Data-driven decisions are allowing businesses to gather critical and niche information to analyze for making informed choices. This helps digital businesses to save time with deep insights into the core issues to work on a…

The rising Healthtech sector in India can be illustrated by the union of healthcare services and technology solutions, aiming to improve access, affordability, and quality of healthcare delivery across the country. The rise of Indian middle class has been a key factor for the increase in adoption of digital health solutions. In a country like…

Digital business economy is a booming one and as it increases, digital businesses need to find a balance between personalization and data privacy. In our digital world, vast amounts of data is transmitting between computers and electronic devices that organizations make use of to scale their businesses. Data has taken top tier precedence for businesses…

Blockchain technology is playing a pivotal role in driving digital transformation across industries. Leveraging the unique features of blockchain, businesses are experiencing significant shifts in their operations and processes, leading to improved efficiency, transparency, and trust. A key area where blockchain has truly revolutionized is how transactions are conducted. Transactions usually involve multiple intermediaries with…

Smartwatches, fitness trackers, augmented reality glasses and other wearable devices have emerged as a significant trend in our tech savvy times. These devices are becoming a common household name and have transformed our lives. They are now new avenues for digital marketers to engage consumers in personalized and innovative ways. It is also re-shaping the…

No industry is left untouched with the rapidly evolving and growing emerging technologies. In the education sector, there has been a massive shift to online learning for all age groups and the pandemic has been a core reason to push this as mainstream learning. In the current landscape of evolving ed-tech sector, Byju’s has emerged…

Movies are more than entertainment, they also offer valuable insights into various sectors, businesses, relationships, travels, and a lot more. For entrepreneurs, watching a niche genre of movies can act as a strong dose of motivation and inspiration.  It offers the entrepreneurs a deep insight and understanding of the challenges and the possible opportunities along…

Today, LinkedIn has become one of the most powerful platforms for digital marketing with 930 million members spread across 200 countries globally. Their vision is clear and as mentioned on their website to ‘create an economic opportunity for every member of the global workforce’ leading to making the professionals more productive and successful. Becoming one…

Remember a time when social media was not so integral to our lives? Today we use social media to stay connected with our friends and family, to share our thoughts, opinions and consume content. Brands use it to make sure they build a close-knit community and introduce new products online, to offer new information and…